Web App Development

Custom Web Apps, Built to Run in Production

Not prototypes that break under real users. We build SaaS platforms, internal tools, and customer portals in React and Node, with the infrastructure and monitoring that keeps them running.

Not prototypes that break under real users. We build SaaS platforms, internal tools, and customer portals in React and Node, with the infrastructure and monitoring that keeps them running.

MVP timeline

8 to 12 weeks

Stack

React, Node, Postgres/MongoDB

Model

Direct or white-label

What is included

Every migration covers the same six workstreams:

Every migration covers the same six workstreams:

Product and technical scoping

Plan first, build once

Data model, architecture, and a build plan before anyone writes code.

Full-stack build

One team, whole stack

React front end, Node back end, Postgres or MongoDB, REST or GraphQL APIs.

Auth, roles, and billing

Not bolted on later

Multi-tenant accounts, permission layers, and Stripe subscriptions wired properly.

Third-party integrations

APIs that hold up

CRMs, payment providers, mapping, messaging, and whatever API your product depends on.

Infrastructure and deployment

Boring on purpose

Hosting, CI/CD, backups, logging, and monitoring. Set up so it survives your first real traffic.

Handover or ongoing work

No lock-in

Documentation and full repo access. Keep us on, or run it in-house.

Rays

Our Process

How it runs

Phase one is scoped to ship. Everything else goes on the roadmap instead of into the first release.

Phase one is scoped to ship. Everything else goes on the roadmap instead of into the first release.

Weeks 1-2

Scope

Requirements, data model, architecture decisions, and a build plan with a fixed scope for phase one.

Weeks 3-8

Build in sprints

Two-week sprints with a working deployment at the end of each one. You use the thing as it grows instead of waiting for a reveal at the end.

Weeks 9-10

Hardening

Load testing, error handling, security review, monitoring, and the unglamorous work that separates a demo from a product.

Week 11+

Launch and iterate

Production deployment, then changes based on what real users actually do.

Rankings survive

We run our own platform,

so we know what breaks.

We built and operate Loop ELD, a fleet management and electronic logging platform serving US trucking companies. Real users, real uptime requirements, real compliance rules.

We built and operate Loop ELD, a fleet management and electronic logging platform serving US trucking companies. Real users, real uptime requirements, real compliance rules.

  • Scope phase one to what ships, not what impresses

  • Orders and line items on the contact record

  • Design the data model for year three, not demo day

  • Abandoned cart and post-purchase flows triggered from real order data

  • Monitoring and error tracking on day one, not after the first outage

  • Customer lifetime value visible next to every deal

  • Honest estimates, because we have paid for optimistic ones ourselves

  • Segments built on purchase history, not guesses

Rays

Pricing

One number. No hourly billing.

Fixed quote per phase after a scoping call. Phase one gets a firm number and a firm scope. Later phases get quoted as the roadmap firms up. We do not quote a whole 12-month product build up front. Anyone who does is guessing.

Fixed quote per phase after a scoping call. Phase one gets a firm number and a firm scope. Later phases get quoted as the roadmap firms up. We do not quote a whole 12-month product build up front. Anyone who does is guessing.

Fit

Who this is for

Good fit
Founders taking an MVP to market, companies replacing a spreadsheet or legacy internal tool, teams that need a customer portal on top of an existing system, and products that need real engineering rather than a no-code stack.
Not a fit
Brochure websites, and validation-stage ideas where a no-code tool would answer the question for a fraction of the cost. We will say so.
Agencies
We take on full product builds white-label under your brand, or plug senior developers into your existing team.

  • Good fit
  • Founders with a spec and a real budget

  • Innovative, cutting-edge design

  • Internal tools replacing spreadsheets

  • Premium, Minimal Aesthetic

  • Rebuilds of a prototype that hit its ceiling

  • Performance Optimized

  • Agencies that need senior dev capacity

  • Performance Optimized

  • Not a fit
  • Marketing sites and landing pages

  • Equity only or revenue share builds

  • Idea stage with no scope or budget

Rays

FAQ

Frequently

Asked Questions

Have questions? Our FAQ section has you covered with
quick answers to the most common inquiries.

Have questions? Our FAQ section has you covered with quick answers to the most common inquiries.

Can you take over an existing codebase?

What stack do you use?

Who owns the code?

Can you work with our in-house developers?

What happens after launch?

Get in touch

Get a fixed quote

this week

Send us your URL. We crawl the site, scope the work, and come back with one number and a start date.

Get in touch

Each Project, Our

Design is Great.

Send us your URL. We crawl the site, scope the work, and come back with one number and a start date.